Kenyan

Kenyan

Monday, June 3, 2013

How to tell your Brand Story- How i am doing mine

Good evening fellow nine to fivers! today i have 50Ksh mbele nyuma because the crisp notes belong to the landlord. I will be left with no option but to indulge in the buffet outside my penthouse, some ''Mutura" , madondo and Coffee Stratte (Strungi with coffee aroma). The harambee stars game on wednesday being my light at the end of the tunnel. A patriotic kenyan may pay for me to watch.

Otherwise as we love to say, today i had a very bright idea of printing my own money and branding it as my product. I know am a genius but i did not know how hard it is to tell a brand story . In my case it would be best in a police statement.


What is Brand Storytelling?

Simply put, brand storytelling is today's branding. A long time ago brands used to be very static. Nowadays brand keep on changing. The various avenues and outlets for information nowadays has eased the storytelling. Social media , television and other avenues have made businesses easily communicate their progress and changes to the world.
In brand storytelling you want to let your clients know about your future intentions, the problems you have had and how you solved them and most importantly how they have helped the brand be what it is. Is it that hard really? Its gonna be easy like me counting the grammatical errors in my article.

I do have a brand story to write today its about a brand i have grown with , loved , paid no rent and still loved it. Okoa jahazi and i still love it but now its solved my problems i think its going to be a great story.
Come on tell your story it may be what your brand needs. (author is now writing his brand story in a deep state of emotion)

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